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Posted: Saturday, December 22, 2012 11:09 PM


After an absence of 70 years, the retail spirit of G. Fox & Co., will return to South Windsor Jan. 10.
Elizabeth Abbe, director of public outreach for the Connecticut Historical Society, will present her popular program “From Hula Hoops to High Fashion: G. Fox in the 1950s” at Wood Memorial Library, 783 Main St., at 7 p.m. Admission for the event, cosponsored by Wood and the South Windsor Historical Society, is $5 per person, ($3 for members). Refreshments will be served.
Abbe will bring you back in time to Fox's heyday with a slide show going from floor to floor and recalling departments ranging from accessories on the "street" floor, to designer dresses on 6, and ending at Toyland on 11. You'll also learn about Beatrice Fox Auerbach, the remarkable woman who made every visit to Fox's enjoyable and set the standard for customer service.
Started in the mid-19th century, G. Fox grew to Connecticut’s premier department store. Its innovations and service set the pace for New England retailers. At the height of some Christmas seasons, more than 20,000 people would crowd the downtown Hartford store.
One short-lived experiment, however, was less successful. In 1947, the company became one of the first in the area to experiment with a branch store. Foxmart, located here on Route 5, catered to suburban home and garden customers as well selling major farm and dairy equipment, but closed after five years. In more recent years, South Windsor was also home to the large warehouse of G. Fox and its successors.
Abbe says, “Fox's touches people's personal history. Audience members often tell me that I've brought back wonderful memories of the wedding dress they bought at Fox's, the hours they spent in the book department on the mezzanine, or the thrill of seeing the decorated marquee at Christmas."
For more information, call Wood (860) 289-1783 or visit and

Main St at Pleasant Valley Rd, 06074    google map | yahoo map

• Location: Hartford, Wood Memorial Library

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